KIE 2026: An Opportunity for Shammi to Expand in South Korea

As part of its international market expansion strategy, Hong Phat is honored to participate in the Korea Import Expo, one of South Korea’s leading trade promotion and international business networking events.

This exhibition provides an excellent opportunity for Hong Phat to introduce its Shammi product range to importers, distributors, business partners, and consumers from around the world.

Connecting with the South Korean Market

Korea Import Expo brings together hundreds of businesses from various countries, creating a platform for manufacturers and importers to meet, exchange ideas, and explore new business opportunities.

By participating in the exhibition, Hong Phat can connect directly with potential partners in South Korea and other regional markets.

Through this event, Hong Phat aims to strengthen brand awareness, showcase product quality, and demonstrate its ability to provide a stable and reliable supply for international markets.

Introducing Shammi products at the Hong Phat booth

At the exhibition, Hong Phat proudly presents a selection of its flagship products that reflect the rich heritage of Vietnamese cuisine, including:

• • Phan Rang sesame rice crackers
  • Rice paper for spring rolls
  • Binh Dinh coconut sesame rice crackers
  • Dried rice noodles (Hủ Tiếu)
  • A variety of sauces, seasonings, dried vermicelli, and dried pho noodles designed for export markets

These products are made from carefully selected ingredients and produced in accordance with strict quality and food safety standards.

Widely appreciated in international markets, they are now continuing their journey to win over consumers in South Korea.

Demonstrating quality and export capability

Through Korea Import Expo, Hong Phat has the opportunity to showcase its key product lines and its capability to fulfill large-scale export orders efficiently and consistently.

The event also allows the company to gain valuable insights into consumer preferences in South Korea, stay updated on emerging food trends, and develop products tailored to the needs of the local market.

With a commitment to sustainable growth and the expansion of its global partner network, Hong Phat will continue participating in international trade fairs and exhibitions to strengthen the global presence of the Shammi brand.

Korea Import Expo marks an important milestone in this journey, opening new opportunities for collaboration and future growth.

Hong Phat believes that international events such as Korea Import Expo play a vital role in fostering business partnerships and bringing authentic Vietnamese products closer to consumers around the world.